Wednesday, September 9, 2009

The essence of Danish design in eyewear for the world


Headquartered in Denmark yet with a distribution and sales network that reaches round the world, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. After 30 years of solid experience with a customer base now measured in thousands, ProDesign has recently restructured the organisation and revamped the entire product line. As a result, ProDesign is both an experienced, well-established eyewear manufacturer and a modern, rejuvenated company.

The company's logo – ProDesign | Denmark – emphasises the continued importance of Denmark's design heritage in shaping the company's products. ProDesign is well aware that Danish design, particularly furniture design, is known all over the world. People admire its clean and simple lines, consistent high quality and unique ability to combine lightness of form with functional strength. ProDesign embodies these elements in its eyewear collections to create a look and appeal which is unmistakably Danish.

Pro Design is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends, supplying prompt deliveries, efficient inventory management, and support through not only its Danish headquarters but also through its offices in Hamburg and San Francisco. While retaining a competitive edge in a fast moving market, ProDesign remains true to the lifestyle values of Denmark where care and attention is always given to the individual – to suppliers and distributors, to ProDesign's own personnel, and to eyewear retailers worldwide.

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