Friday, July 12, 2013

Prodesign Zense 7622-28




Frames made in exclusive biodegradable acetate material.

With these frames ProDesign are facing society and working with sustainable development and the present environmental debate.
These frames are made in an exclusive biodegradable acetate material. The process of making this is very gentle and supports sustainability. They resemble the beauty and depth of a real wood material with the grain details of the wood made visible by brushing the surface of the material.  
The frames were inspired by the desire to create a high fashion, stylish and intelligent look, designed for the urban, environmentally conscious female and male. The “natural look” is the inspiration behind the design, a trend that contains artsy, heavy retro shapes with depth and weight, but in a highly clean and classic way. Very bold frames, re-designed from those great shapes of the past, almost like a cigar box in heavy wood.
In this collection you will find frames made of two different wood-structures - one light one dark, to create a dynamic forest look. Also you will find beautiful combinations with two tone coloring and one layered wood-structure.  As an exciting contrast the hinge is kept in the original raw condition and adds a clean, streamlined look to the overall design. The colors are of course inspired by the natural tones of the forest.
7 shapes in 3-4 colors each, 5 masculine, 2 feminine and 2 unisex
Zense 7622-28







Axiom 6601-05




With this frame the designer has made an excellent acetate-metal combination with the hinge from the successful 6118-27 collections. By adding an acetate front it is possible to have even more rich and colorful frames than their predecessors.

With this combo it can both be classy and at the same time very fashionable with fresh and daring colors. To make a better connection to the fronts, the designer has decided to use acetate end-tips in matching colors.

The matte brushed rivets in the front serve as both a decoration detail and functionally for fixing the end-piece to the back side.

You will find both masculine expression, with focus on the depth and the width in the frames, and very curved feminine to round Panto shapes.


5 shapes in 4 colors, 2 female, 2 male and 1 unisex - all suitable for progressive lenses.




Prodesign Denmark 4th Dimension 4684-86





Trendy frames with a retro twist in hip colors!

Cool and funky acetate frames for the urban male and female, who want to stand out and make a statement.

With this frame the designer wanted to create a collection with focus on a simple yet exciting detail.
The idea was to make a relatively "quiet" front with some "noise" in the hinge area. This is achieved by making a layer structure on the end piece in 5 different layer colors which gives a cool stripe effect on the side. The layers are then repeated in the end tip for further emphasizing the design.

The colors are fresh and classic, and for the first time in ages, you will actually also find frames that are all black. To obviate the need for frames that are plain and simple - with no decoration details at all, the designer has decided making solid black frames for this collection. As a contrast you will find very colorful frames of this collection as well, which are really lively and vibrant.

The front and temple color are the same. But the outlook differs as the colors are transparent. On the front they are combined with solid colors, making the look deep and rich, and on the temples the color looks brighter because of the transparency. The shapes are trendy with a retro twist.

The collection comes in 3 shapes in 4 colors each. All shapes are suitable for progressive lenses.