Saturday, May 7, 2011

Axiom by PDD - Optimized Simplicity

Axiom is a new line under the ProDesign name. It is a light weight collection where we have optimized the simplicity of existing technologies. “Axiom” means a self-evident truth, and that is exactly what this collection is! It’s a no-nonsense collection with integrated technical solutions that you can see! You can look at the Axiom frames and instantly realize how they work

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A strong visual identity from just two components!

The more sporty side of the Axiom collection reveals this high tech, performance-driven look, achieved after years of optimizing this simple and functional hinge design – which is actually no hinge at all! The “hinge” is made by bending the front and the temple in a very exact way, to make them fit perfectly into each other.

To achieve this functionality, ProDesign has used a special stainless steel material, which is very flexible and at the same time strong, allowing the designers to make the material as thin as 0.5 mm to obtain an ultra light weight frame.

The colors scheme is very classic and subtle, but with the contrasting bright silicone end tips, the collection is still exciting and urban.

Six shapes, three female and three male. Four colors each, all shapes are suitable for progressive lenses.

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